Zatta Danilo - The 10 Rules Of Highly Effective Pricing How To Transform Your Price Management To Boost Profits - Hardcover

Binding: Hardcover
Description: Transform your organisation's pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation's monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority instilling a culture of profit selling value differentiating prices setting up the pricing governance avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy - to - read book you ll explore inspiring case studies of real - world companies that have realised the tremendous potential of pricing transformation to unlock their firms latent profitability. You ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company's top - and bottom lines. This book also offers: All the necessary ingredients for a successful company - wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins as well as strategies for generating long - term advantage A can t - miss resource for managers founders executives directors and entrepreneurs with a stake in driving growth and profitability in their firms The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing. - Philip Kotler S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management Northwestern University
Title: The 10 Rules Of Highly Effective Pricing How To Transform Your Price Management To Boost Profits
Author(s): Zatta Danilo
Publisher: John Wiley & Sons Inc
Barcode: 9781394195763
Pages: 304 Pages
Publication Date: 11/20/2023
Category: Business & Management