{"product_id":"black-beauty-pacesetters-a-comprehensive-study-of-new-product-innovation-in-multicultural-hair-care","title":"Black Beauty Pacesetters: A Comprehensive Study of New Product Innovation in Multicultural Hair Care [2023 Update]","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eCategory Pacesetters- What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps? \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eExperimenting with Products \u003c\/strong\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eJust under half of consumers love to experiment with new hair and beauty products. Consumers are more inclined to experiment with new cosmetics and hair accessories, but more likely to stick with their trusted haircare and facial skincare products. Browsing online, in-store, and from friends\/family are the most common ways consumers learn about new hair and beauty products. \u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIdeal and Impactful Innovations\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eWhen asked about their ideal new hair or beauty product innovations, most consumers talked about haircare innovations they would like to see. Features and attributes of these products would include natural ingredients, efficacy, long-lasting benefits, and affordability. \u003c\/p\u003e","brand":"SSI INFORMS MULTICULTURAL BEAUTY","offers":[{"title":"Default Title","offer_id":45298056855734,"sku":null,"price":5001.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/8251\/1286\/files\/Capture-BlackBeautyPacesetters.png?v=1785347531","url":"https:\/\/mhkshopmotfy.com\/products\/black-beauty-pacesetters-a-comprehensive-study-of-new-product-innovation-in-multicultural-hair-care","provider":"Mhkshopmotfy","version":"1.0","type":"link"}